Exclusively Imported from Seoul, Korea

Your Happiness
Journey Begins with
heh:f, Now.

heh:f — Happily Ever aFter — is Korea's happiness formulation skincare brand. Vegan daily sheet masks with Cica, Vitamin, Collagen and plant-derived PDRN, brought exclusively to India by Hexa Trendz Private Limited. becoming happy everyday.

Explore Products Become a Stockist
heh:f logo

Made in Korea

Created by SMC International Korea, Seoul — a brand built on the quiet power of daily care, now available exclusively in India.

🇰🇷 Formulated in Seoul 🇮🇳 Now in India 🌱 100% Vegan Certified
Scroll
🇰🇷 Made in Korea
🌱 Vegan Certified
✔ Exclusive India Importer
💛 Gentle Daily Formulations
💼 B2B Partnerships Welcome
Our Story

Where Everyday Care Becomes Happily Ever After

heh:f does not believe in strong stimulation or instant transformation. We believe in the quiet power of daily care — in comfort and balance that are gently built, day after day.

heh:f is not simply a skincare brand. It is a happiness formulation brand — thoughtfully designing harmony between skin, mind, and the moments that shape our lives.

Now available exclusively through Hexa Trendz Private Limited across India.

Our Full Story
4
Vegan Fit Masks
100%
Authentic Korean
28ml
Essence Per Sheet
heh:f Brightening Vegan Vita Fit Mask
heh:f Calming Vegan Cica Fit Mask
heh:f Radiance Vegan PDRN Fit Mask

Our Range

Your Skin Fit Collection

Four vegan daily sheet masks, each designed to fit your skin's needs — formulated to work longer and with greater stability, never stronger.

heh:f Calming Vegan Cica Fit Mask
Calming
Your Skin Fit · Sheet Mask

Calming Vegan Cica Fit Mask

🌿 Centella + TECA + Tea Tree

Daily cica care to calm skin stressed by external irritants — calm, dewy, reset.

heh:f Brightening Vegan Vita Fit Mask
Brightening
Your Skin Fit · Sheet Mask

Brightening Vegan Vita Fit Mask

🍊 Vitamin C + Glutathione

Daily vita care that restores vitality and natural radiance to tired, dull skin.

heh:f Daily Glow Vegan Collagen Fit Mask
Firming
Your Skin Fit · Sheet Mask

Daily Glow Vegan Collagen Fit Mask

✨ Vegan Collagen + Hyaluronic Acid

Daily elasticity care with plant-based proteins for a supple, radiant complexion.

heh:f Radiance Vegan PDRN Fit Mask
Star Product
Your Skin Fit · Sheet Mask

Radiance Vegan PDRN Fit Mask

🧬 Ginseng-Derived PDRN + Peptides

3-in-1 firming, hydration and soothing care with high-purity plant-based PDRN.

View All Products

The Science

Hero Ingredients

Carefully selected ingredients that respect the skin's natural rhythm — refined formulations that exclude unnecessary irritation.

🌿

Centella & TECA

Calming

A cica complex with Asiaticoside, Madecassoside and Asiatic Acid that helps calm and rebalance skin stressed by external factors.

🧬

Plant-Based PDRN

Skin Vitality

High-purity ginseng-derived PDRN (Sodium DNA) that gently works on the skin to help maintain a vibrant, healthy complexion without irritation.

🍊

Stabilised Vitamin C

Brightening

3-O-Ethyl Ascorbic Acid combined with glutathione and vitamin-rich fruit extracts to support a clearer, more even-looking skin tone.

✨

Vegan Collagen

Elasticity & Firmness

Vegan collagen with hydrolyzed soymilk protein — plant-based proteins that help smooth and firm the skin's texture.

💧

Hyaluronic Acid

Deep Hydration

Multiple types of hyaluronic acid deliver hydration at every layer, providing fresh, non-sticky moisturising care for dry skin.

🌸

Edelweiss Callus

Protection & Firmness

Plant cell culture extract containing metabolites that help protect the skin from external aggressors and support firmness care.

🫧

Cyperus Rotundus

Patented Calming

Patented calming root extract with eco-friendly microbubble technology (under 50 μm) that supports skin comfort and stability.

🧪

Multi Peptides

Smoothing

Essential amino acids that help firm and smooth the skin, supporting elasticity care in your daily routine.

Learn the Full Science

Why Choose Us

Why heh:f?

01

Works Longer, Not Stronger

heh:f formulations are designed not to "work stronger", but to work longer and with greater stability — building a foundation that allows the skin to grow healthier on its own.

02

Exclusive Authentic Importer

Hexa Trendz Private Limited is the exclusive importer of heh:f for India. Every product is directly sourced from SMC International Korea — zero grey-market risk.

03

Vegan & Sensitive-Skin Friendly

Every Fit Mask is vegan certified and formulated to be gentle enough for sensitive skin — daily luxury care with trust you can rely on every day.

Our Philosophy

Skin · Mind · Life · Happy

Even the smallest moment of caring for the skin can restore the rhythm of a day, calm the mind, and create balance in life. When that balance returns, happiness begins naturally.

🧖‍♀️
Skin
Comfort and balance, gently built day after day
🧘
Mind
Emotions find a softer, calmer rhythm
🌿
Life
Everyday life feels a little lighter
💛
Happy
becoming happy everyday

Partner With Us

Bring K-Beauty to
Your Shelves

We are actively onboarding retail partners, pharmacies, beauty stores, spa chains and online sellers across India. Competitive wholesale pricing. Full brand support.

Become a Stockist 💬 WhatsApp Us Now
💬 Chat on WhatsApp